Sanguine - Final Cut

CCR 4 - How did you integrate technologies - software, hardware and online - in this project?

SUMMARY: A short storytime animation recapping the events during production involving technology usage (including issues)

CCR 3 - How did your production skills develop throughout this project?

 

CCR 2 - How does your product engage with audiences and how would it be distributed as a real media text?

Fake Billboard Sign

The phone call when viewers call the fake number

SUMMARY: A series of ad campaigns and promotion use to interact with the audience and showcase/explain its distribution process.

CCR 1 - How does your product use or challenge conventions and how does it represent social groups or issues?

CCR Question 4 (Planning)

"How did you integrate technologies - software, hardware, and online - in this project?"

Our teacher told us that this question was one most students often answer wrongfully/insufficiently. The main mistake was straightforwardly identifying/labelling all the technologies used and not explaining further. 

What this means is that they did not explain clarify why they chose it and why was it beneficial to them (why choose it instead of others?). Further elucidating any problems that occur (if any), then how did they work around it and what you would do differently moving forward. 

Creative Approach

Originally, I had planed to take photos onset and use that in my CCR/blogs. However, during production, I had forgotten to do this, which left me with little to nothing to work off of. Also, my partner had not begun editing yet at the time of making this blog.

So... without any ideas for a better approach, I decided to either get images online to give a visual explanation/demonstration, or to simply draw it out. I chose both. 

CCR #2 Post by DoZen's Filmaking page (Student from the year prior)

I think it'll look something like slideshow/animation storytime as shown above. It'll be a story time I give as I recall what happened during the entirely of production while answering the question designated using visuals to help with my ideas. I hope it'll work. I will also use no scripts to make it sound more natural.

Planning My Response

Off the top of my head, I organized a list of technologies. Then, I arranged them into two categories. 

HAD A PROBLEM(S) 

• Microphone 
• Lighting
• Da Vinci Resolve
• Premiere Rush
• Camera stand
• Blackmagic Camera app
• Home Computer/DELL Laptop

NO PROBLEMS

• My personal iPhone 13 
• iMessages
• iCloud Storage
• (Youtube) Tutorials
• Online Researching (Websites) 
• Camera Holder/Stabilizer

This just helps organize my mind and make sure I discuss about everything needed. Also, its color coded, categorized by hardware, software, and online. 

CCR Question 2 (Planning)

"How does your product engage with audience and how would it be distributed as a real media text?"

Creative Approach

For my creative approach, I plan on creative a fake social account/campaign for ads. It would presumably either be on Instagram or Tiktok. Regarding this question, students often take this approach. But I feel it would be appropriate approach concerning this product as it fits the audience intent.  

Down below is an example of a student from last year. 

CCR #2 by Jean Cheers Production (A student from the year prior)

They made a fake instagram account and included information (like where it would be distributed) in the photos and captions. Here, they focus primarily on engaging with their audience on a shared platform. I do think they could have been more specific with their distrubution aspects instead of stating "available everywhere". Though I believe it is an appealing approach to this question!

In one of my friend's blog, Grey, he made an Ad campaign in response to this question. The Procedures of Media. The learn how and making of a Film. 2025 : CCR #1 (Ad campaign) Creatively, this approach granted him the ability to make several different formats of an Ad Campaign: news paper, trailer, billboard, and meme. I've asked for permission to also take inspiration from him and he kindly allowed. 

Meme format of an Ad Campaign in Grey's CCR #1

Planning the Response

I want to do a combination of the approaches. So, similarly to the ad compaigns grey did but in a social media campaign format. 

HOW DOES IT ENAGE WITH AUDIENCE? I could make posters possibly or fake news websites regarding the release of the film. One idea I liked was making a billboard with a fake number, then I would provide a fake voicemail of one of the characters when you would "call" the number. I think it would work well for audience engagement.

HOW WOULD IT BE DISTRIBUTED AS A REAL MEDIA TEXT? Similarly to most indie and independent companies, the film would most realistically be distributed through online platforms in order to reach audiences more easily. The targeted demographic our film targets is older teens to younger adults (17-27) interested in indie films. Maybe at first, it'd be shown at small film festivals before released on a streaming platform (maybe Netflix?)