CCR Question 2 (Planning)

"How does your product engage with audience and how would it be distributed as a real media text?"

Creative Approach

For my creative approach, I plan on creative a fake social account/campaign for ads. It would presumably either be on Instagram or Tiktok. Regarding this question, students often take this approach. But I feel it would be appropriate approach concerning this product as it fits the audience intent.  

Down below is an example of a student from last year. 

CCR #2 by Jean Cheers Production (A student from the year prior)

They made a fake instagram account and included information (like where it would be distributed) in the photos and captions. Here, they focus primarily on engaging with their audience on a shared platform. I do think they could have been more specific with their distrubution aspects instead of stating "available everywhere". Though I believe it is an appealing approach to this question!

In one of my friend's blog, Grey, he made an Ad campaign in response to this question. The Procedures of Media. The learn how and making of a Film. 2025 : CCR #1 (Ad campaign) Creatively, this approach granted him the ability to make several different formats of an Ad Campaign: news paper, trailer, billboard, and meme. I've asked for permission to also take inspiration from him and he kindly allowed. 

Meme format of an Ad Campaign in Grey's CCR #1

Planning the Response

I want to do a combination of the approaches. So, similarly to the ad compaigns grey did but in a social media campaign format. 

HOW DOES IT ENAGE WITH AUDIENCE? I could make posters possibly or fake news websites regarding the release of the film. One idea I liked was making a billboard with a fake number, then I would provide a fake voicemail of one of the characters when you would "call" the number. I think it would work well for audience engagement.

HOW WOULD IT BE DISTRIBUTED AS A REAL MEDIA TEXT? Similarly to most indie and independent companies, the film would most realistically be distributed through online platforms in order to reach audiences more easily. The targeted demographic our film targets is older teens to younger adults (17-27) interested in indie films. Maybe at first, it'd be shown at small film festivals before released on a streaming platform (maybe Netflix?)